While I was gaining my undergraduate degree at Florida State University, I was given an assignment to create a proposal from scratch that would implement a new marketing campaign for a local Tallahassee business.
While taking a Media Planning course at Florida State, I was given a group assignment to create a media plan for one of the most popular cold cereal brands, Cinnamon Toast Crunch.
The main goal for this plan was to raise awareness and sales of Cinnamon Toast Crunch to become the third best-selling cold cereal brand within the category.
While enrolled in Creative Strategy 1, my final project was to complete a marketing plan for the beloved annual Tallahassee Wine Mixer with a group of students. We were asked to strategize a plan that would increase the number of tickets sold for the 2021 event.
As the Account Service Intern at Peter Mayer in New Orleans, all of the interns had to work together and create a product, plan, and presentation for something we were all passionate about. Keep in mind, this had to be done while working remotely.
We put our minds together through zoom and created Next Dorm Neighbor, a social media challenge to aid in the mental health of college students while they are social distancing and feeling alone.