As an Account Coordinator at Tinsley Advertising our client, The Florida Keys & Key West wanted to expand on the usage of billboards. They asked us to create an In County billboard campaign promoting sustainability in The Florida Keys.
It was my job to communicate with the client and gather their feelings, hopes, and wants for this campaign, and convey these messages to the creative team. Once I received options back that I knew the client would be happy with I sent them over, where they were shortly approved.
See these concepts below!
As an Account Coordinator at Tinsley Advertising, I was also a part of expanding our billboard efforts to different cities. One campaign I worked closely with was our Out of Home campaign for Atlanta, Nashville, Dallas, and Chicago markets. My company even sent me to Nashville to see our efforts which included billboard and airport displays live and in person.
See some behind-the-scenes shots from my trip to Nashville as well as our Out of Home concepts below!
If you have extra time, please watch the video that my team and I put together concluding our trip to Nashville, Tennessee. We presented this to our client to display all of our Nashville efforts.
Throughout my internship at The Nuance Advertising Agency, I was given the creative freedom to solely create billboards for our clients that were located around the Tallahassee area.
Some of these clients included Pepsi, The City of Commerce, and the North Florida Fair.
Take a look and let me know what you think!
